November, 2002 Newsletter

 
 

Our November, 2002  newsletter is entitled "Understanding Financial Statements."   Our newsletters feature articles on various aspects of preparing a business plan and over time should lead you through the entire business planning process.  

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Understanding Financial Statements
Financial statements are documents that business owners must prepare to satisfy lenders and to file annual tax returns. However, financial statements are also a valuable management tool. They provide a "picture" of your business and reflect the financial performance of your company. This information can be used to enhance the quality and timing of business decision.

The two basic components of financial statements are the balance sheet and the income statement, or statement of earnings.

The balance sheet is often described as a "picture of your business taken at a specific point in time." It shows:

  • What you own (assets),
  • What you owe (liabilities), and
  • The resulting net worth of your business (equity).

The balance sheet should always be balanced. This means that assets should equal liabilities plus equity.

The income statement summarizes the income and expenses of your business or operations over a period of time. Unlike the balance sheet, which is a picture at a specific point in time, the income statement tells you what has happened over a period of time.

The balance sheet and income statement are related to each other. The income, or loss, shown on the income statement is reflected on the balance sheet as an increase, or decrease, in equity. The balance sheet will still be in balance as the income or loss will be offset by an increase or decrease in assets and in liabilities.

Key Elements of Financial Statements

  • Assets - Items that have future value to the business, such as cash, inventory, accounts receivable, property and equipment, and goodwill.
  • Current assets - Assets that are expected to be converted to cash within the next year.
  • Liabilities - Obligations of the business such as accounts payable and loans.
  • Current liabilities - Liabilities that must be paid within a year.
  • Long term debt - Debt that will be repaid over more than one year.
  • Working capital - The amount of current assets minus current liabilities.
  • Gross profit - Sales less the direct cost of producing those sales.
  • Net profit - Sales less all expenses of the business.
  • Cash flow - Incoming cash less outgoing cash.
Using Ratios to Analyze Financial Information

There are three categories of ratios used to analyze financial information:

  • liquidity ratios,
  • leverage ratios, and
  • operational ratios.

Liquidity Ratios provide a measure of the short-run ability of the enterprise to meet its current debt requirements. These ratios include:

  • Current ratio (Current Assets/Current Liabilities) provides a measure of the ability of the enterprise to meet its current debt. The ratio provides an indication of the current assets which are available to cover the current liabilities.
  • Quick ratio (Current Assets less Inventory/Current Liabilities) provides a measure of the ability of the enterprise to meet its current debt without having to convert inventory into cash. The ratio provides an indication of the current assets less inventory which are available to cover the current liabilities.
  • Inventory turnover (Cost of Sales/Average Inventory) indicates how many times during the year the inventory is turned into cash.
  • Accounts receivable turnover (Net Sales/Average Accounts Receivable) indicates how many times during the year the accounts receivable are turned into cash. It also provides some indication of the quality of the receivables and an idea of how successful the enterprise is in collecting its outstanding receivables.

Leverage Ratios provide a measure of the ability of the enterprise to meet its debt requirements. These ratios include:

  • Total debts to assets ratio (Total Debt/Total Tangible Assets) measures the proportion of the enterprise's total tangible assets that are financed through debt.
  • Debt to equity ratio (Total Liabilities/Adjusted Equity) provides a comparison between the amount borrowed from creditors and the amount invested by owners. It will also provide an indication of whether the enterprise is over or under capitalized.

Operating Ratios provide a measure of how successful the company's operations are. These include:

  • Gross margin percentage (Gross Profit/Sales) indicates how much of each dollar of sales is available to cover expenses and contribute to profit.
  • Return on assets percentage (Earnings Before Income Taxes/Total Assets) indicates the effectiveness of management in using assets to generate earnings.
  • Return on investment percentage (Earnings Before Income Taxes/Adjusted Equity) indicates the return generated on capital invested in the enterprise by the owners.
  • Net earnings margin percentage (Earnings Before Income Taxes/Sales) indicates how much of each dollar of sales was converted to earnings.


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